“What’s in it for me?”

To some potential customers, simply providing an opportunity for easy feedback or detailed product information of the entertaining “did you know?” variety is enough reason to view your site and take in the message you want to convey.

In the real world, they’re the kind of people who are apt to clutch your client’s brochures to their bosom and feel privileged if allowed to wander through a showroom. Of course, on the World-Wide Web, these customers are a real rarity. The rest of the “wired” world needs a much stronger “reason why” to view your site.

Why? Because most private Internet users are paying by the minute or kilobyte to read your pages.

The difference is obvious when you look at it this way: Imagine someone wants you to accept and read a paper brochure on a product. Easy enough, right? You can read it or not as you see fit and throw it in the bin if it’s not of use to you. Now, imagine that same someone wants you to pay $1 sight unseen for the opportunity to read the digital equivalent of their brochure. It better be bloody good, you’re thinking. You’re bloody right. What it better be is far more than just a bland piece of chest-beating on the part of your client.

Plus, if you want to generate repeat visits to your site, you’d better be offering something that provides a real incentive for those repeat visits.

Next: Introducing The "Info-Cheese"®©” Principle:

Back to: Table of Contents - Webspider