An Introduction
	“What’s in it for me?”
	Introducing The “Info-Cheese™®©” Principle:
	We Know Who You Are....
	A Ten-Point Guide to Putting Your Clients On The Web:
	Web-Site Monitoring And Understanding “The Hit Parade”
	Sometimes You Should Just Say No

David Benham is the Creative Director of Australian Marketing and Creative consultancy The Write Stuff. He can be contacted by phone on 0413 540 160 or by E-mail at: [email protected]