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Creative Director - Shirley
Benham Since she first began writing advertising copy on behalf of David Jones in 1952, Shirley has become one of the Sydney Advertising scene's most highly regarded writers. Her hard-earned skills in retail, direct mail and mainstream copywriting have combined with a keen eye for strong customer propositions, making her one of Australia's finest exponents of the "personal" style. Shirley's uncanny ability to convince readers that her words are directed expressly to them has been employed to great commercial effect by literally thousands of major organisations in fields as diverse as Financial Services, Media, Retailing, Motor Vehicles, Sanitary Products, Government Bodies and document delivery. |
Such industry giants as Jaguar Rover Australia, Westpac, David Jones, Ogilvy & Mather, Big W, Just Jeans and many, many others have all enjoyed the benefit of her efforts. Next: David Benham Back to: The Write Stuff Home Page |